The Little Card Factory

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Small little card factory profile

Auckland

The Little Card Factory is the very apt nickname given to Emma Fraser by her Mother.

Founder, designer, owner (the everything-er!), Emma’s been dreaming up her delightful creations since she was just a small child, and although she’s now the successful producer of some of the sweetest cards and notebooks around, her process hasn’t changed much.

“With so many digital images around these days, I think it is really nice to be able to step back and enjoy the aesthetic of a really simple image.”

Thanks to her Mum’s encouragement and a knack for finding humour in everyday life, this industrious lady has managed to achieve something just as inspiring as the messages on her work; making her passion her day job. “It just doesn’t feel like work when you love what you do”.